The fortune magazine recently ran an article on how Google is changing the face of Advertising. It is turning it around, from producers reaching out to an audience, to the audience refceiving ads when they search for something on google.

The idea is simple yet ingenious, products are associated with keywords, when one of the keyword is typed out by the user the companies advert comes up. The company that pays the most for a keyword gets it's advert presented first. When the user clicks on the advert, Google cashes in!!



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