There is no such thing as bad publicity!

In the last few newsletters of the Economist, Mckinsey Quarterly and Knowledge at Wharton, I have noticed a number of articles that relate to India and China.
Out of curiosity, I went to the web site of each of these publications and searched for articles with keyword India and China.
The results speak for themselves:
Over the last 5 years there has been a compounded average growth of 17% and 22%, in the number of articles relating to India and and China respectively.

The graphs show the number of articles relating to China and India.

Both the countries seem to be gaining TOMA.
An increased number of articles in global and influential publications such as these, go further to demonstrate worldwide interest in this region.


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